Arkansas Department of Education National School Breakfast Week and Breakfast Outreach Requirements

Memo Information

Memo Number
Memo Date
Memo Type
Child Nutrition
Regulatory Authority
Richard B. Russell National School Lunch Act; USDA Memo SP 15-2011
Response Required
Federal Programs; Superintendents; Principals; Technology Coordinator; Test Coordinator; General Business Manager; Teachers

Primary Contact Information

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Memo Text

United States Department of Agriculture (USDA) School Policy Memo SP 15-2011 provides guidance on the implementation of the provision requiring schools to conduct outreach on the availability of the School Breakfast Program (SBP). National School Breakfast Week (NSBW) is a perfect opportunity to help School Food Authorities (SFAs) meet this required provision of the SBP. 

National School Breakfast Week (NSBW) will be celebrated March 7-11, 2016. 

This is a week-long celebration of the school breakfast program. Schools and districts celebrate with decorations, events, special menu items, etc. with the goal of increasing breakfast participation and to bring attention to the School Breakfast Program (SBP).

Recognizing NSBW in the district or in the cafeteria helps to:

  • Increase student participation for the breakfast program
  • Spread the message to parents that the cafeteria is serving healthy and tasty breakfast at school
  • Earn media coverage from local papers, blogs, and TV stations
  • Connect with teachers and administrators at the school or district to spread the word that school meals are healthy

NSBW 2016 is officially scheduled for March 7-11, 2016.  However, if this week does not work based on the school or district calendar NSBW may be celebrated at any time.

The following link to the School Nutrition Association’s website has great resources to assist in celebrating National School Breakfast Week:

Research has shown that starting the day with a nutritious breakfast helps students stay alert and perform better in school. In an effort to help more children benefit from the nutritious meals served in the SBP, Section 112 of the Act amends section 13(a) of the Richard B. Russell National School Lunch Act (42U.S.C. 1761(a)) to require each State Agency that administers the National School Lunch Program, to the maximum extent practicable, to ensure that participating School Food Authorities (SFAs) inform eligible families of the availability of reimbursable breakfasts served under the SBP.

Schools participating in the SBP must inform families of the availability of breakfasts. A notification of the availability of breakfast must be relayed just prior to or at the beginning of the school year in the informational packets that are sent to each household with free and reduced price meal applications for the new school year. 

In addition, schools should send reminders regarding the availability of the SBP multiple times throughout the school year. Schools can provide reminders to children through their public address systems in schools or through means normally used to communicate with the households of enrolled children. Other acceptable outreach activities may include developing or disseminating printed or electronic material to families and school children. For example, information about the SBP should be posted on the school’s website.


SFAs are encouraged to use the information in Expanding Your School Breakfast Program, the SBP Toolkit found at


This resource for outreach and expansion activities has many helpful SBP expansion resources and materials.


If the SFA celebrates NSBW and has information that can be shared with other SFAs, please send photos and information to the SFAs Area Specialist at the Child Nutrition Unit.




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