ATTENTION -- CO-OP DIRECTORS AND CHILD NUTRITION DIRECTORS
National School Breakfast Week (NSBW) will be celebrated March
6-10, 2017. This year’s theme is “Take the School Breakfast Challenge”.
United States Department of Agriculture (USDA) School Policy
Memo SP 15-2011 provides guidance on the implementation of the provision
requiring schools to conduct outreach on the availability of the School
Breakfast Program (SBP). National School Breakfast Week (NSBW) is a perfect
opportunity to help School Food Authorities (SFAs) meet this required provision
of the SBP. In addition to NSBW,
Governor Asa Hutchinson is declaring the month of March as Arkansas School
This is a week-long celebration of the school breakfast program. Schools and districts celebrate with decorations, events, special menu items,
etc. with the goal of increasing breakfast participation and to bring attention
to the School Breakfast Program (SBP).
Recognizing NSBW in the district or in the cafeteria helps to:
- Increase student participation for the breakfast program
- Spread the message to parents that the cafeteria is serving
healthy and tasty breakfast at school
- Earn media coverage from local papers, blogs, and TV stations
- Connect with teachers and administrators at the school or
district to spread the word that school meals are healthy
Although, March 6-10 is scheduled as the official week for the
NSBW celebration, you can celebrate breakfast at any time.
The following link to the School Nutrition Association’s website
has resources to assist SFAs in celebrating NSBW. http://schoolnutrition.org/
Research has shown that starting the day with a nutritious
breakfast helps students stay alert and perform better in school. In an effort
to help more children benefit from the nutritious meals served in the SBP,
Section 112 of the Act amends section 13(a) of the Richard B. Russell National
School Lunch Act (42U.S.C. 1761(a)) to require each State Agency that
administers the National School Lunch Program, to the maximum extent
practicable, to ensure that participating School Food Authorities (SFAs) inform
eligible families of the availability of reimbursable breakfasts served under
Schools participating in the SBP must inform families of the
availability of breakfasts. A notification of the availability of breakfast
must be relayed just prior to or at the beginning of the school year in the
informational packets that are sent to each household with free and reduced
price meal applications for the new school year.
In addition, schools should send reminders regarding the
availability of the SBP multiple times throughout the school year. Schools can
provide reminders to children through their public address systems in schools
or through means normally used to communicate with the households of enrolled
children. Other acceptable outreach activities may include developing or
disseminating printed or electronic material to families and school children. For example, information about the SBP should be posted on the school’s
SFAs are encouraged to use the information in Expanding Your
School Breakfast Program, the SBP Toolkit found at http://www.fns.usda.gov/cnd/Breakfast/expansion/default.htm.
This resource for outreach and expansion activities has many
helpful SBP expansion resources and materials.
If the SFA celebrates NSBW and has information that can be
shared with other SFAs, please send photos and information to the SFA's Area
Specialist at the Child Nutrition Unit.