Arkansas Department of Education Division of Elementary and Secondary Education National School Breakfast Week and Breakfast Outreach Requirements

Memo Information

Memo Number
Memo Date
Memo Type
Child Nutrition
Regulatory Authority
Richard B. Russell National School Act, USDA Memo SP 15-2011
Response Required
Superintendents; Principals

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Memo Text



National School Breakfast Week (NSBW) will be celebrated March 6-10, 2017.  This year’s theme is “Take the School Breakfast Challenge”.


United States Department of Agriculture (USDA) School Policy Memo SP 15-2011 provides guidance on the implementation of the provision requiring schools to conduct outreach on the availability of the School Breakfast Program (SBP). National School Breakfast Week (NSBW) is a perfect opportunity to help School Food Authorities (SFAs) meet this required provision of the SBPIn addition to NSBW, Governor Asa Hutchinson is declaring the month of March as Arkansas School Breakfast Month.


This is a week-long celebration of the school breakfast program.  Schools and districts celebrate with decorations, events, special menu items, etc. with the goal of increasing breakfast participation and to bring attention to the School Breakfast Program (SBP).


Recognizing NSBW in the district or in the cafeteria helps to:

  • Increase student participation for the breakfast program
  • Spread the message to parents that the cafeteria is serving healthy and tasty breakfast at school
  • Earn media coverage from local papers, blogs, and TV stations
  • Connect with teachers and administrators at the school or district to spread the word that school meals are healthy


Although, March 6-10 is scheduled as the official week for the NSBW celebration, you can celebrate breakfast at any time.


The following link to the School Nutrition Association’s website has resources to assist SFAs in celebrating NSBW.


Research has shown that starting the day with a nutritious breakfast helps students stay alert and perform better in school.  In an effort to help more children benefit from the nutritious meals served in the SBP, Section 112 of the Act amends section 13(a) of the Richard B. Russell National School Lunch Act (42U.S.C. 1761(a)) to require each State Agency that administers the National School Lunch Program, to the maximum extent practicable, to ensure that participating School Food Authorities (SFAs) inform eligible families of the availability of reimbursable breakfasts served under the SBP.


Schools participating in the SBP must inform families of the availability of breakfasts.  A notification of the availability of breakfast must be relayed just prior to or at the beginning of the school year in the informational packets that are sent to each household with free and reduced price meal applications for the new school year. 


In addition, schools should send reminders regarding the availability of the SBP multiple times throughout the school year.  Schools can provide reminders to children through their public address systems in schools or through means normally used to communicate with the households of enrolled children.  Other acceptable outreach activities may include developing or disseminating printed or electronic material to families and school children.  For example, information about the SBP should be posted on the school’s website.


SFAs are encouraged to use the information in Expanding Your School Breakfast Program, the SBP Toolkit found at


This resource for outreach and expansion activities has many helpful SBP expansion resources and materials.


If the SFA celebrates NSBW and has information that can be shared with other SFAs, please send photos and information to the SFA's Area Specialist at the Child Nutrition Unit.


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