ATTENTION: CO-OP DIRECTORS AND CHILD NUTRITION DIRECTORS
National School Breakfast Week is March 5-9,
2018. This is an excellent marketing
opportunity to provide students with information about the School Breakfast
Program (SBP) and the healthy, nutritious meals offered daily at the school.
has shown that starting the day with a nutritious breakfast helps students stay
alert and perform better in school. In an effort to help more children benefit
from the nutritious meals served in the SBP, Section 112 of the Act amends
section 13(a) of the Richard B. Russell National School Lunch Act (42U.S.C.
1761(a)) to require each State Agency that administers the National School
Lunch Program, to the maximum extent practicable, to ensure that participating
School Food Authorities (SFAs) inform eligible families of the availability of
reimbursable breakfasts served under the SBP. The marketing of the National
School Breakfast Week is an opportunity to meet this SBP outreach requirement.
The national School Nutrition Association (SNA) has
developed resources, menus, recipes, marketing tools and talking points to
assists SFAs with National School Breakfast Week promotion. The link to SNA’s School Breakfast Week
resources is: https://schoolnutrition.org/Meetings/Events/NSBW/2018/
Please see Commissioner’s Memo CNU-18-026:
Assessing Proposed Costs for Nutrition Education and Marketing Materials to
assist with making decisions regarding the costs for marketing School Breakfast
Week. If there are questions regarding
expenses for marketing please contact the district’s Area Specialist or
Stephanie Alsbrook, Assistant Director Healthy Schools at 501-324-9502.