Arkansas Department of Education National School Breakfast Week

Memo Information

Memo Number
CNU-18-030
Memo Date
1/19/2018
Memo Type
Informational
Unit
Child Nutrition
Regulatory Authority
NA
Response Required
NO
Attention
Superintendents; Principals

Primary Contact Information

Memo Reference

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Memo Text

ATTENTION:  CO-OP DIRECTORS AND CHILD NUTRITION DIRECTORS

 

 

National School Breakfast Week is March 5-9, 2018.  This is an excellent marketing opportunity to provide students with information about the School Breakfast Program (SBP) and the healthy, nutritious meals offered daily at the school.

 

Research has shown that starting the day with a nutritious breakfast helps students stay alert and perform better in school. In an effort to help more children benefit from the nutritious meals served in the SBP, Section 112 of the Act amends section 13(a) of the Richard B. Russell National School Lunch Act (42U.S.C. 1761(a)) to require each State Agency that administers the National School Lunch Program, to the maximum extent practicable, to ensure that participating School Food Authorities (SFAs) inform eligible families of the availability of reimbursable breakfasts served under the SBP. The marketing of the National School Breakfast Week is an opportunity to meet this SBP outreach requirement.

 

The national School Nutrition Association (SNA) has developed resources, menus, recipes, marketing tools and talking points to assists SFAs with National School Breakfast Week promotion.  The link to SNA’s School Breakfast Week resources is:  https://schoolnutrition.org/Meetings/Events/NSBW/2018/

 

Please see Commissioner’s Memo CNU-18-026: Assessing Proposed Costs for Nutrition Education and Marketing Materials to assist with making decisions regarding the costs for marketing School Breakfast Week.  If there are questions regarding expenses for marketing please contact the district’s Area Specialist or Stephanie Alsbrook, Assistant Director Healthy Schools at 501-324-9502.

 

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