Arkansas Department of Education Division of Elementary and Secondary Education National School Breakfast Week 2020

Memo Information

Memo Number
Memo Date
Memo Type
Child Nutrition
Regulatory Authority
7 CFR 220.6
Response Required
Superintendents; Principals; Child Nutrition Directors/Managers

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Memo Text




National School Breakfast Week is March 2-6, 2020.  This is an excellent marketing opportunity to provide students with information about the School Breakfast Program (SBP) and the healthy, nutritious meals offered daily at the school.


This year the theme is “School Breakfast: Out of this World.” This theme is sure to captivate students and stakeholders with how your breakfast program is blasting off into new territory! National School Breakfast Week will be using the hashtag #NSBW2020.


Research has shown that starting the day with a nutritious breakfast helps students stay alert and perform better in school. In an effort to help more children benefit from the nutritious meals served in the SBP, Section 112 of the Act amends section 13(a) of the Richard B. Russell National School Lunch Act (42U.S.C. 1761(a)) to require each State Agency that administers the National School Lunch Program, to the maximum extent practicable, to ensure that participating School Food Authorities (SFAs) inform eligible families of the availability of reimbursable breakfasts served under the SBP. The marketing of the National School Breakfast Week is an opportunity to meet this SBP outreach requirement.


The national School Nutrition Association (SNA) has developed resources, marketing tools and talking points to assist SFAs with National School Breakfast Week promotion. The link to SNA’s School Breakfast Week resources is:


Please see Commissioner’s Memo CNU-18-026: Assessing Proposed Costs for Nutrition Education and Marketing Materials to assist with making decisions regarding the costs for marketing School Breakfast Week.  If there are questions regarding expenses for marketing please contact the district’s Area Specialist at 501-324-9502.


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